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Project Management | fundraising

Proposal Writing: What it means to nonprofits

Proposal writing has become a very important skill to acquire for people interested in the development sector. One of the key features of work in the development sector is the wide gap between the haves and the have-nots. There is a growing inequality in the distribution of resources as world population bloats. Visionary change-development organizations are springing up in every town and city. These organizations are making strides towards improving the lives of the poor and the vulnerable. Billions of US Dollars are spent annually on meaningful projects across Africa. However, the huge sums may seem as nothing when compared to the size of problems that exist. This results in very stiff competition for available funds.

Proposal writing has since become an art. Organizations must try to secure as much funds as possible to carry out their projects. Skills development in this area is a growing need as it is important to stay in tune with what each donor might need. Organizations seeking funding must also show cause why their project must be funded over all others. They must try to convince the donors that they will produce the best possible results at the best possible costs. Results must be produced within the most reasonable period. What makes this even trickier is that one organization will never know what other organizations are proposing to do. This leaves the bulk of the work to the donors who must review thousands of proposals to find those that best represent the desired impacts, goals and outcomes.


Donor Interests

The donors are interested in grant effectiveness. They want to have their money spent meaningfully and in line with their own agenda. The aim of donor funding is to find suitable partners who will work with the poor, vulnerable and marginalized at the grassroots level. In end, all organizations involved want similar goals but only a few will survive the competition for good partners. Organizations who fail to fundraise and find capable partners will eventually die off. Call it survival of the fittest or the scramble for donor grants, it would still represent the same facts.


Final words

If you now work in this sector or wish to do so; it is imperative to gear up and compete favorably. This entails employing all tools and resources that can help you achieve this feat. Proposal Writing is like a competitions where you either win or lose. I hope you win.


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