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SAM Overview
One platform for enterprise automation
Track and manage software licenses across the enterprise from a unified platform. Reduce costs, stay compliant, and align use to business need. SAM runs on the Now Platform®, a single system of action for the enterprise.
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Featured apps and capabilities for Software Asset Management
Software Asset Management groups key applications into scalable packages that can grow with you as your needs change.
Software Asset Management Playbooks
Provide step-by-step guidance for completing software management tasks.
Software Asset Workspace
View recommended activities, alerts, and actionable insights in one place.
Content Library and Machine Learning
Leverage machine learning to get high normalization rates out of the box.
Publisher Packs
Review license compliance and optimize positions for complex publishers.
SaaS License Management
Manage SaaS costs and usage with meaningful insights and actionable data.
Restricted Software Lists
Flag unauthorized personal software and take action for removal.
Bring Your Own License
Use existing perpetual licenses in public cloud environments.
Remediation Options
Reassign, reclaim, and revoke software allocations with automated workflow.
Engineering License Manager
Monitor usage and optimize licenses for engineering and specialty apps.
Software Spend Detection
Uncover IT costs by location, cost center, vendor, product, and people.
Software Asset Connections
Integrate installed software data from any existing discovery tool.
HR Asset Onboarding
Simplify and automate hardware and software allocations for new employees.
Software Exposure Assessment
Identify and remediate vulnerabilities with automated workflows to security.
FedRAMP Certified
Strengthen your data center's security profile with FedRAMP certification.
Managed Service Provider Support
Deliver hosted SAM services to enterprise clients, with secure domains.
Performance Analytics
Anticipate compliance trends and report on costs with real-time analytics.
Automated Entitlements
Automate or follow a playbook to import and create procurement data.
Asset Management Executive Dashboard
Oversee software, hardware, and cloud technology at the executive level.
Contract and Renewal Management
Renew hardware and software contracts through guided actions.
License and Cloud Cost Simulator
Estimate costs for moving on-premises resources to the cloud.
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Do more with SAM
Combine Software Asset Management with other products and apps to create a powerhouse technology platform. Reimagine always-on technology services enabled by automation.
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“ServiceNow Software Asset Management provides transparency and protects our reputation.”
Evan Vafidis
Head of License Management, Uniper
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Explore further
Dive into overview articles on a variety of topics related to Software Asset Management.
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What is software asset management?
What is SaaS license management?
What is a software license?
What is a SaaS subscription?
Benefits
Benefits
Optimize your software assets across the enterprise with SAM.
Simplify with one platform
Streamline and manage software assets with a single-architecture SAM solution. Use automation and digital workflows to feed critical asset data to the business.
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Reduce costs
Cut software and cloud expenses by pinpointing shadow IT, reducing overlap, and optimizing license use.
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Mitigate license risk
Protect your business with software license management by embedding SAM into the IT change process and acting on unlicensed deployments.
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Automate IT
Save time with custom workflows throughout the lifecycle. Automate processes across departments like HR, procurement, security, GRC, and app teams.
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Platform
Built on the Now Platform®
Software Asset Management includes AI and other powerful platform capabilities so you can simplify asset tracking across your organization. Transform your business with a single, unifying platform for the enterprise.
One platform to make work flow
Now Platform is the single cloud application platform all ServiceNow products run on. Automate, simplify, and connect work across the enterprise to move your business forward.
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Single data model
Say goodbye to manual data inputs and redundancy. Eliminate information silos with one data source for your enterprise.
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Workflow automation
Build, monitor, and optimize highly efficient no-code automated workflows.
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Actionable insights
Give everyone in your organization the info they need to make smarter decisions and improve business processes.
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Security lives at the center of all we do
Data security is critical to your business. The Now Platform arms you with the tools and processes you need to improve your security posture. We also help you adhere to regulatory compliance to keep sensitive data safe.
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We play nice with existing software
Software Asset Management integrates with partner and third‑party apps to provide actionable insight on costs, usage, and optimization opportunities.
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Gain better visibility into SSO application usage inside Microsoft Entra ID.
Capture and maintain software license information and license consumption.
Discover hardware and software data from Mac and iOS devices, using CMDB and SAM-P best practices.
Reimagine how you integrate with SCCM Usage Metering. Collect usage metering information and last used dates from desktop apps in SCCM.
Simplify and accelerate how you integrate with Okta.
Reduce software costs while improving productivity. Get visibility into usage and spend for engineering software.
Use Coupa Procurement to purchase software licenses and automate procurement-related tasks.
Pricing
Choose a package
Get the tools you need most with the SAM package that meets your business needs and goals.
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Package Options
Choose from one of two SAM packages. Scroll down to see a sample of the apps and capabilities that make up each package.
Professional
Software Asset Workspace
Content Library and Lifecycle Dates
Discovery and Procurement Integration
Bring Your Own License
Performance Analytics
Publisher Packs
Normalization Engine
Automated Entitlements
Remediation Options
Software Asset Connections
Asset Onboarding and Offboarding
Software Exposure Assessment
FedRAMP Certified
Engineering License Manager
SaaS License Management¹
Managed Service Provider Support
Software Spend Detection
Asset Management Executive Dashboard²
Contract and Renewal Management
Enterprise
Software Asset Workspace
Content Library and Lifecycle Dates
Discovery and Procurement Integration
Bring Your Own License
Performance Analytics
Publisher Packs
Normalization Engine
Automated Entitlements
Remediation Options
Software Asset Connections
Asset Onboarding and Offboarding
Software Exposure Assessment
FedRAMP Certified
Engineering License Manager
SaaS License Management¹
Managed Service Provider Support
Software Spend Detection
Asset Management Executive Dashboard²
Contract and Renewal Management
Machine Learning Normalization
License and Cloud Cost Simulator
1 Includes SaaS License Connections and direct-to-vendor SaaS integrations.
2 Requires at least two asset management products.
Discover the business value
Use our interactive calculator to project the value your organization can achieve from a ServiceNow solution. Envision the solution’s impact and estimate potential savings you could realize for your company.
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Accelerate time to value
See how you can get Software Asset Management up and running faster with one of our ServiceNow Impact packages. Our experts and services help you achieve business outcomes fast, boost team skills, and innovate quickly to meet the demands of today’s economic landscape.
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Resources
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Get Data Sheet
Align software investments with business outcomes. Empowering cost control and informed decision-making.
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Modernize and automate IT asset management across software, hardware, and the cloud.
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The Now Platform connects people, functions, and systems across your business. Check out the latest apps and capabilities.
Featured resources
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EBOOK
Reap the most value from SAM
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Webinars
Maturity Imperative : Keep Cloud Costs from Stalling Your Growth
Getting the Most out of SAM with ServiceNow
How CLSA Reduced Software Asset Management Costs
Unleashing the Business Value of ITAM in an Evolving Landscape
White Papers
Implement Your Best SaaS License Management Strategy
Bring Your Own On-Premises Licenses to the Cloud
IT Asset Discovery: From Visibility to Workflow
Data Sheets
SaaS License Management
Cloud Spend Optimization
Cloud Cost Management
What the industry experts are saying
Learn why ServiceNow SAM is in the Gartner Market Guide for Software Asset Management Tools.
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Discover Business Value
Don’t just take our word for it
See how companies like yours use Software Asset Management to deliver fast outcomes and lower costs.
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Calculate Value
AUTOMOTIVE
$150K savings in year one
Cox Automotive reduced complexity and costs with ServiceNow.
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INSURANCE
£450K+ estimated ROI
Covéa Insurance saves on software and simplifies software audits.
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ENERGY
€2M in savings and efficiencies
Uniper achieves digital transparency with Software Asset Management.
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FINANCE
80% reduction in software audit effort
Keybank harnesses data for evidence-based decision making.
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Talk to an expert
Connect with us to learn more about our single-platform solution for managing your assets.
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