ServiceNow^® Privacy Statement

ServiceNow, Inc., including its subsidiaries and affiliates (collectively, "ServiceNow," "we," or "us") respects the privacy of its customers, business partners, event attendees, job applicants and Website (as defined below) visitors.

The following Privacy Statement explains who we are and the different ways in which we collect, use and disclose personal data about you, and how you can exercise your privacy rights. Please take the time to read this Privacy Statement and the related statements in their entirety to ensure you are fully informed. To access a specific policy, you may click on the relevant link below. Note that we may provide additional information about our privacy practices that are specific to one of our websites, events, products or services or apply to residents of a certain jurisdiction.

If you have any questions or concerns about our use of your personal data, please contact us using the contact details provided at the bottom of this Privacy Statement.

PRIVACY STATEMENT. Our Privacy Statement covers our privacy practices as a controller with respect to the collection, use and disclosure of information obtained: (i) through the ServiceNow websites that link to this Privacy Statement (our "Website"), (ii) events hosted by ServiceNow or our business partners and sponsors where we collect information from attendees (“Events”), and (iii) any marketing related activities which we are involved in.

ADDITIONAL INFORMATION FOR INDIVIDUALS RESIDING IN CERTAIN U.S. STATES.  If you are based in California, Colorado, Connecticut, Utah and Virginia, please see the Additional Information for Individuals Residing in Certain U.S. States section to see additional information about how we process your personal data.

COOKIES POLICY. Our Cookies Policy addresses how we use cookies and other similar tracking technologies when you visit our websites or use our products, services and mobile applications.

SERVICES PRIVACY STATEMENT. Our Services Privacy Statement covers our privacy practices as a controller in connection with the use of our hosted software applications and related support services, as well as expert services, including professional services, trainings and certifications that we provide to customers. The Services Privacy Statement also describes our privacy practices with respect to customer and partner contact and account management information we process in connection with the purchase and use of our products and services or technology provided by our partners to our customers.

APPLICANT PRIVACY STATEMENT. Our Applicant Privacy Statement covers our privacy practices as a controller in connection with an individual’s application for employment at ServiceNow.

ServiceNow, Inc., including its subsidiaries and affiliates (collectively, "ServiceNow," "we," or "us") respects the privacy of users of its Website (as defined below) and registrants and attendees at its Events (as defined below), and of individuals with whom we may otherwise interact with for marketing purposes (collectively, “Data Subjects”).

This Privacy Statement (the "Privacy Statement") applies to our collection, use and disclosure as controller of: (i) information obtained through the ServiceNow websites that link to this Privacy Statement ("Website"); (ii) information collected at event registration or attendance information for events hosted by us or our business partners where we collect information from registrants and attendees (“Events”), or (iii) marketing communications that we issue to you where we have obtained your contact details in some other manner.

ServiceNow makes work, work better for people. Our cloud‑based platform and products streamline and simplify how work gets done. Our solutions, and the custom solutions built by our customers and partners, help people do their best work. We are headquartered in Santa Clara, California but have subsidiaries and affiliates around the world.

For more information about ServiceNow, please see the About Us section of our Website.

We collect several types of information from and about Data Subjects that broadly fall into the following categories:

1. Information we collect from you:

• When filling out forms on our Website (including without limitation, name, mailing address, email address and telephone number).
• When you post material to our Website, participate in bulletin boards, chat rooms, blogs, comment threads, forums or other interactive features of our Website, register or request further information or services from us. 
• When you register to use a demo or developer instance of our cloud service.
• When you enter a contest or promotion we sponsor.
• When you contact us (including where you interact with chatbots on our Website).
• When you complete our surveys.
• When you register for or attend an Event (which may include photographs, audio and video recordings of Event attendees).
• Other information you may submit to us related to your use of our Website or attendance to an Event (including without limitation, billing information).

Additionally, if you contact us through our chat feature, we may monitor and retain the chat conversation, including for training purposes. We may use the contact details and information you provided in the chat to reach out to provide you with information you have requested about our products and services. Please do not use the chat feature if you do not wish to have your chat conversations monitored and retained.

2. Information from third parties or information which is publicly available.

From time to time, we may collect and use information we receive about you from third parties in connection with your use of the Website or attendance to an Event or other marketing related activities. For instance, we may receive information about you from our business partners related to your registration information for Events or from other vendors where you have expressed an interest in ServiceNow products (including by downloading a ServiceNow digital asset or giving consent to receiving marketing materials). We also use third parties for reporting and analytics to measure the effectiveness of our Website and marketing efforts, and to identify areas for improvement.

We may combine information we collect from third parties with information you provide us to update, expand or provide you with tailored information regarding our products, services and Events.  We may also collect information about you where you have made it publicly available.

3. Information we collect as you navigate through the Website.

As you navigate through the Website, we may also automatically collect details about your visits to the Website, including your IP address, usage patterns, traffic data, location data, logs, other communication data and the resources that you access, as well as information about your device and internet connection, including your operating system and browser type. 

We also collect some of this information using cookies and similar tracking technologies through others that we engage to provide analytics services, serve advertisements and perform related services across the web and in mobile apps. You can turn off cookies used for ad targeting purposes by accessing the "Cookies Preferences" link in the footer of the site or the "Your Privacy Choices" link. For detailed information on our cookies, please see our Cookie Policy.

Some of the activities described in this section may constitute "targeted advertising", "sharing" or "selling" under certain state privacy laws. See "Additional Disclosures for Individuals Residing in Certain U.S. States" for more information and the privacy rights available to residents of these states, with respect to these practices.

We may process personal data that we collect about you for the following purposes:

• To operate, maintain and improve our Website.
• To register you for Events you sign up for with us and populate profiles for you in our records.  
• To provide you with information about products or services that you request from us.  To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including without limitation, our Website Terms of Use.
• To notify you about changes to our Website or obtain any required consent.
• To allow you to participate in interactive features of our Website, when you choose to do so.
• For industry analysis, benchmarking, analytics, marketing and other business purposes. 
• To track your browsing behaviour, such as the pages you visited over time, for analytics and advertising purposes.
• To communicate with you about Events.
• To contact you for marketing purposes, in accordance with your marketing preferences (for example, we may use your information to contact you to further discuss your interests in our services and products or other Events).
• To promote our products, services or Events on our social media accounts (for example, by using photographs, audio and video recordings of Events which you may have attended).

­­If you ask us to contact you about goods and services, we may use your personal data, or permit selected third parties to use your personal data, to contact you about such goods and services. You can withdraw consent at a later time by clicking on the “unsubscribe” link located in the emails we send you. For more information, see the section on “Your Privacy Rights”.

Additional information about our privacy practices with respect to our collection and use of information from Events may be found in additional privacy statements on the registration sites for Events hosted by us, where relevant.

Our legal basis for collecting and using the personal data described above will depend on the personal data concerned and the specific context in which we collect it. 

To the extent that we process personal data as data controller, we normally do so on the basis of our legitimate business interest to do so (taking into account the fundamental privacy rights of any relevant individuals), and / or in performance of a contract, and / or on the basis of compliance with a legal obligation, and / or on the basis of consent, depending on the specific activity involved. 

We may disclose personal data about you to the following categories of recipients:

• To our global subsidiaries and affiliates who will use it only for the purposes described in this Privacy Statement.
• To our contractors, business partners and service providers we use to support our business or who provide services on our behalf.  If you choose to disclose your information to business partners or sponsors, your information will be subject to the respective business partner or sponsor’s privacy statement.
• To a potential buyer (and its agents and advisors) in connection with any proposed merger, acquisition, or any form of sale or transfer of some or all of our assets (including in the event of a reorganisation, dissolution or liquidation), in which case personal data held by us about you will be amongst the assets transferred to the buyer or acquirer.
• To any competent law enforcement body, regulatory, government agency, court or other third party to: (i) comply with relevant laws and regulations, including court order, a request from any competent law enforcement agency, or any other legal obligation; (ii) enforce or apply our Website Terms of Use, or terms of any other agreement, or to take action regarding violations of our policies; (iii) protect the rights, property or safety of ServiceNow, its affiliates, employees, agents or others, (iv) defend against a legal claim.
• To any other user of the site or any other sites in the ServiceNow ecosystem, where you choose to make that information public. 
• To any other person with your consent to the disclosure.

We may also disclose aggregated or de‑identified information that cannot reasonably be used to identify you. ServiceNow processes, maintains and uses this information only in a de‑identified fashion and will not attempt to re‑identify such information, except as permitted by law.

ServiceNow stores and processes any personal data collected in connection with Data Subjects in: (i) any country where we have facilities, (ii) any country in which we engage service providers; or (iii) any country where Events are held. A list of ServiceNow’s global offices is available here.

For international transfers of personal data from the European Economic Area ("EEA"), the UK or Switzerland, we implement such measures as are necessary to ensure we provide appropriate safeguards for the transferred data, including through the use of Standard Contractual Clauses or another lawful transfer data transfer mechanism. 

ServiceNow maintains appropriate technical and organisational measures designed to protect the personal data of Data Subjects from accidental or unlawful destruction, loss, alteration, unauthorised disclosure and access. ServiceNow personnel and service providers with access to personal data of Data Subjects are required to keep such information confidential and secure.

We will retain your personal data if we have a business need to do so or for as long as is needed to fulfil the purposes outlined in this Privacy Statement, unless a longer retention period is required by law (for example, to comply with applicable legal, tax or accounting requirements).

When we have no ongoing legitimate business need to process your personal data, we will either delete or anonymise it or if this is not possible (for example, because your personal data has been stored in backup archives), then we will securely store your personal data and isolate it from any further processing until deletion is possible.

In accordance with applicable laws, we provide you with certain choices regarding the information you provide to us.  Depending on where you reside, you may have the following rights:

• If you wish to access, correct, update or request deletion of your personal data, you can contact us. Event registrants and attendees may update their user profiles for Events we host by logging into the applicable event website or registration page.
• Certain jurisdictions provide their residents specific privacy rights under applicable law. We will process your requests to exercise such rights, including if you object to processing of your personal data, ask us to restrict processing of your personal data or request portability of your personal data, in accordance with applicable data protection laws.
• If you do not wish to receive our email marketing communication for promotional purposes, you may opt out by clicking on the “unsubscribe” or “opt out” link in the marketing emails we send you. To opt out of other forms of marketing (such as telemarketing), please contact us.
• In addition, if we process your personal data in reliance upon your consent, you can contact us at any time to withdraw your consent.
• You have the right to complain to a data protection authority if you are unhappy about our collection and use of your personal data.
• Under applicable laws, you may have the right to appeal where we make a decision in relation to your request regarding your personal data.  To exercise this right, you may contact us.
• Certain jurisdictions provide their residents with additional control over how their personal data is "shared", "sold" or used for "targeted advertising" under applicable law. We use cookies and similar tracking technologies to analyse use of our Website and interactions with our marketing communications. As described in the "How We Obtain Information" section above, we also use these technologies for cross‑context behavioural advertising. You may opt out by managing your cookies preference through clicking on the "Cookies Preferences" link in the footer of the site or the "Your Privacy Choices" link. For detailed information on our cookies, please see our Cookie Policy.
• Alternatively, Website Users may opt out by broadcasting a legally recognised opt‑out preference signal, such as the Global Privacy Control (on the browsers and/or browser extensions that support such a signal). Please note that, depending on which legally recognised opt‑out preference signal you use, our processing of the signal may be limited to the specific browser or device that you are using. You may need to renew your opt‑out choice if you use a different browser or device to access our Website.

Please note that in order to fulfil your request, we may need you to provide certain information to verify your identity. Additionally, depending on where you reside, you can use an authorised agent to exercise your rights. We may request evidence that you have provided such agent with authority to submit requests on your behalf and / or ask that you verify your identity directly with us. If you are an authorised agent seeking to make a request, please contact us at privacy@servicenow.com.

To exercise certain of your rights under applicable laws, you may submit a form here. Alternatively, you may contact us using the details in the “Contact Information” section below.

California, Colorado, Connecticut, Utah and Virginia have enacted consumer privacy laws that grant their residents certain rights and require additional disclosures ("State Laws"). If you are a resident of one of these states, this section applies to you.

Additional Disclosures

For more information about the specific data points we collect, and the sources of such collection, please see the "How We Obtain Information" section above.

Information on how we use this personal data is described in the "How We Use Information Collected" section above. 

Information on how we disclose personal data is described in the "How We Disclose Information Collected" section above.

As required by certain State Laws, below we use two different tables to explain this same information, including the categories of personal data we collect (and have collected over the preceding 12 months), the types of entities to which we disclose such personal data and the ways we use each category of personal data.

Collection, Use and Disclosure of Personal Data

• We do not use or disclose sensitive personal data or other personal data for the purpose of inferring characteristics about you.

Personal Data that we "Share", "Sell" or Use for "Targeted Advertising"

We disclose the following categories of personal data to show you ads promoting ServiceNow on other websites and services. These activities may constitute "sharing", "targeted advertising" or "selling" under certain State Laws and you have the right to opt out of having your information used or disclosed for these purposes. See below for details about opting out.

Other Details about our Information Practices

• As described in the How We Use Information Collected section above, we collect personal data directly from you (for example, to register you for Events you sign up for with us), automatically when you access or use our Website, and from third‑party sources, such as third parties in connection with your use of the Website or attendance to an Event or other marketing related activities.
• We do not knowingly sell or share personal data about California residents under the age of 16.

Your Privacy Rights

Opt Out of Sales, Sharing and Targeted Advertising

As described above, you have the right to opt out of having your information sold, shared or used for targeted advertising. . You can also opt out by visiting our website with a legally recognised opt‑out preference signal enabled, such as the Global Privacy Control. Please note that our processing of the signal may be limited to the specific browser or device that you are using. You may need to renew your opt‑out choice if you use a different browser or device to access our website or if you clear your cookies.

Access, Correction and Deletion

You have the right to (1) request to know more about and access your personal data, including in a portable format, (2) request deletion of your personal data and (3) request correction of inaccurate personal data. To request access, correction or deletion of your personal data, please submit your request through this or call our toll‑free number at 1 858 345 1444. Once we receive the request, we will verify your request. Event registrants and attendees may update their user profiles for Events we host by logging into the applicable event website or registration page.

Please see the "Your Privacy Rights" section above for more information about your privacy rights and how to exercise them, including how authorised agents can exercise rights and how we may verify your request.

Non‑discrimination

We will not discriminate against you if you choose to exercise your rights under the CCPA or any other rights you may have in respect of your personal data.

Appeals

You have the right to appeal a decision we may have made about your privacy rights. If we deny your request, you may appeal our decision by contacting us at privacy@servicenow.com. If you have concerns about the results of an appeal, you may contact the attorney general in the state where you reside.

Data Retention

For information on our data retention practices, please see the section "Retention" above.

Third Party Websites and Applications
This Website may link to websites that are not owned or controlled by ServiceNow. As such, this Privacy Statement does not apply to information collected on any third‑party site or by any third‑party application that may link to or be accessible from the Website. This Privacy Statement does not apply to information collected by customers, our business partners, and other third parties, or third‑party applications or services, even if this information is collected using our Website or at Events.

Public Forums and Blogs
Please note that any information you post or disclose in public forums will become public information, and may be available to users and the general public. We urge you to be very careful when deciding to disclose your personal data, or any other information in our public forums. Proper access and use of information provided on the Website, including contributions to our public forums, is governed by our Website Terms of Use and known or suspected violations should be reported to us.

Children
We do not knowingly collect personal data from anyone under the age of 16. If you are under 16, please do not attempt to fill out our forms or send any personal data about yourself to us. If we learn that we have collected personal data from a child under age 16, we will delete that information promptly.

Changes To Our Privacy Statement
ServiceNow reserves the right to update or change this Privacy Statement from time to time. If we make material changes to this Privacy Statement, we will notify you through an appropriate online notice or other means (which may include, if we have your contact details, notification by email). We ask that you review the Privacy Statement periodically to stay informed about any updates or changes that we may have made.
You can see when this Privacy Statement was last updated by checking the “effective as of” date displayed at the top of this Privacy Statement.

Contact Information

To ask questions or comment about this Privacy Statement and our privacy practices or if you need to update, change or remove your information or exercise any other rights, contact us at: privacy@servicenow.com or call +1 858 345 1444.Or

ServiceNow, Inc.
Attn: Privacy
2225 Lawson Lane
Santa Clara, CA 95054

All other feedback, comments, requests for technical support and other communications relating to the Website should be directed to: mailto:web_support@servicenow.com.