Artificial Intelligence
Contact Sales
What You Can Do
Supporting Apps
GenAI
Customers and Partners
Resources
FAQ
AI built for action
AI is only as powerful as the platform it’s built on. Experience a single platform that can harness your data and put it to work across your business at speed.
PUT AI TO WORK FOR
AGENTS
AI-powered tools help agents quickly solve issues by suggesting relevant tasks and content.
AI for Agents
PUT AI TO WORK FOR
CUSTOMERS
Deliver answers and outcomes faster than ever with intelligent conversations and AI-powered experiences.
AI for Customers
PUT AI TO WORK FOR
DEVELOPERS
Generate code and apps, increase output and create faster on-ramps for new talent with AI tools.
AI for Developers
PUT AI TO WORK FOR
EMPLOYEES
Boost employee excitement and productivity with self-service options and AI-powered experiences.
AI for Employees
Supporting apps and capabilities
Our AI platform includes key supporting apps to help you work smarter and faster, predict issues and make better business decisions.
Generative AI
Empower everyone with Now Assist and accelerate productivity across the enterprise.
Virtual Agent
Resolve issues faster and scale your organisation with intelligent chatbots.
Performance Analytics
Anticipate trends, prioritise resources and continuously improve with real-time analytics.
AI Search
Provide personalised, relevant, actionable search results to employees and customers.
Task Intelligence
Boost agent productivity with automated task creation, triage and investigation.
Predictive AIOps
Predict and prevent service outages before they impact end users.
Automation Discovery
Find opportunities to automate workflows and processes with ServiceNow apps.
Process Mining
Improve outcomes by optimising process flows to streamline work.
KPI Composer
Visually map organisational objectives and business outcomes to key performance indicators.
Workforce Optimization
Manage teams effectively with real-time visibility into agent scheduling and performance.
Unlock the potential of GenAI
ServiceNow has infused generative AI (GenAI) experiences into every workflow on our platform. We call this Now Assist. With our products, powered by Now Assist, you can use GenAI to boost productivity and efficiency across your organisation.
Explore GenAI
See how others are putting AI to work with ServiceNow
Learn how these businesses are using AI with ServiceNow to increase productivity, realise efficiencies and foster innovation.
"Our collaboration to build super-specialised generative AI for enterprises will boost the capability and productivity of IT professionals worldwide using the ServiceNow platform."
Jensen Huang
CEO, NVIDIA
Read News
Want to stay ahead of the AI wave? We've got you covered.
Building enterprise AI governance
Discover the importance of an AI governance plan and what to consider when building one.
Read Article
AI's impact on the tech skills of tomorrow
See how AI is changing not only our jobs but the skills we need to do them, and why this leads to new opportunities.
Get Report
Year 2 of the AI revolution: What to expect
Hear from six enterprise AI thought leaders on the impact and potential of AI in the coming year.
Reveal Trends
Watch an AI demo
Ready to see AI in action? These demos show how AI works on the ServiceNow platform.
Explore Demos
Frequently asked questions
Expand All
Collapse All
What's the difference between GenAI and AI?
Generative AI, also known as GenAI, is a type of artificial intelligence that creates realistic content by learning from existing data. GenAI can provide realistic and creative text, images and other media to transform industries such as entertainment, marketing and healthcare.
What is the future of generative AI?
Generative AI encompasses several types of content generation. These include: text generation, image generation, video and speech generation and data augmentation. Producing text content requires a different approach than enhancing videos or creating realistic looking images. As such, each type of generative AI has its own unique characteristics and applications.
What is machine learning?
AI is a term that describes all forms of machine learning and intelligent automation, while generative AI is specifically focused on the creation of new content based on—but also capable of going beyond—the datasets it was provided with during its training phase. With the recent advent of widely available chat AIs, most AI interactions for the average user actually involve generative AI.
Ready to start your AI journey?
Help your people work better with the AI platform for business transformation from ServiceNow.
Explore Platform
Start Journey